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Recent projects produced by Kindly Productions around the world…

Case Study

Case Studies

Director/Photographer Benjamin Heath and Kindly supported IBM Security in capturing updated stills and motion assets for their channels at the impressive Boston Command Center. The project required a large talent cast; traveled from New York City working alongside IBM Security employees.

Production Details

Kindly Provided

  • Casting
  • Crew
  •  Equipment
  • Wardrobe
  • Props
  • On site production

Credits

Director/Photographer: Benjamin Heath

Creative Agency: IBM Security & VSO NYC

Casting: Donna Grossman Casting, NYC

Location

Boston, MA

Case Study

Case Studies

Kindly and NYC photographer Aundre Larrow shot multiple locations and looks run’n’gun style with NBA player Kyle O’Quinn for a short one-day shoot for lululemon. When shooting multiple locations in a short space of time with a recognizable sports person and with Covid-19 health and safety at the forefront, we needed to stay constantly alert with what was happening on set while maintaining constant communication and review with our creative partners at lululemon in Canada. We worked with a skeleton crew and reviewed shots via Zoom on-the-go. Shooting with Kyle and Aundre, and the rest of the crew, made for a really fun shoot day despite the challenges!

Production Details

Kindly Provided

  • Art Buying
  • Crew
  • Equipment
  • Locations
  • On-site production support

Credits

Talent: Kyle O’Quinn
Photographer: Aundre Larrow
Agent: Tinker Street
B-Roll Camera: Ray Spears
Client: lululemon

Location

New York

Case Study

Case Studies

One of our first shoots after the outbreak of the COVID-19 pandemic, Kindly Productions and Justin Bettman’s tight crew shot five frontline health workers from New York for Figs in Brooklyn, NY. We had to work as a much smaller crew than we were used to and with our client checking in via FaceTime and intermittent file uploads and approvals. M&G Foodstuff catered their brand new individual breakfast and lunch boxes and our groomer and wardrobe had to be managed extremely diligently and with careful consideration across two days. Shooting these true risk-takers from all backgrounds in healthcare for Figs was an honor and a privilege!

Production Details

Kindly Provided

  • Large sanitized well-ventilated studio and crew facilities
  • Sanitized equipment
  • Remote viewing capabilities
  • Individual (boxed) catering
  • On-site production
  • Wardrobe coordination
  • Barbicide COVID-19 certified grooming for talent

Credits

Photographer: Justin Bettman

Client: Figs

Location

New York

Case Study

Case Studies

In the uncertainty and stillness of 2020, Dutch photographer Annemarieke van Drimmelen transformed Vogue Netherlands’ complete summer issue into a visual diary. Earlier in 2020 (before the pandemic), we supported Annemarieke and Vogue NL in capturing American model Amber Valletta, environmental and sustainability activist, actress and one of the biggest models of her generation in Malibu, CA for the cover.

Production Details

Kindly Provided

  • Location scouting and permits
  • Wardrobe equipment
  • Local crew and artist sourcing
  • On-site production

Credits

Photographer: Yann Stofer

Agent: Management + Artists

Client: Vogue Netherlands

Talent: Amber Valletta

Location

Malibu, CA

Case Study

Case Studies

The vehicle was still under embargo during the shoot; challenges include transporting vehicle to set and keeping the vehicle covered when not shooting.

Production Details

Kindly Provided

  • Crew
  • Equipment
  • Catering
  • On-site Production

Credits

Photographer: Alex Bernstein

Editorial: Esquire

Location

Los Angeles, CA

Case Study

Case Studies

Shooting stills of the 2019 Corolla in Dallas, TX. Challenges were securing a location for highly sensitive code red shoot. The location we found was a public garage and we had to shoot during off hours from 6pm to 6am in order to safely secure the location for code red purposes.

Production Details

Kindly Provided

  • Crew
  • Equipment sourcing
  • Location scouting
  • Location
  • Code Red Security
  • Travel Bookings
  • On-site production

Credits

Photographers: Alex Bernstein

Client/Agency: Saatchi & Saatchi Los Angeles

Location

Dallas, Texas

Case Study

Case Studies

Shooting stills and video of the Toyota 2019 Avalon over 7x shoot days between San Diego and Palm Springs. Always a little challenging to shoot both stills and video, and finding solutions on how to approach the project efficiently without compromising the quality of the creative.

Production Details

Kindly Provided

  • Crew
  • Equipment sourcing
  • Rig
  • Location scouting
  • Locations
  • Casting Talent
  • Prop and Wardrobe Styling
  • On-site production

Credits

Photographers: Alex Bernstein

Client/Agency: Saatchi & Saatchi Los Angeles

Location

San Diego and Palm Springs, CA

Case Study

Case Studies

Shooting the new Mazda Miata MX-5 for Redwood magazine. The shoot was a mix of clearing specific street locations and also shooting run n’ gun editorial style. We spent the day shooting in various neighborhoods from Soho to Dumbo. Challenges included safely avoiding traffic of other vehicles and pedestrians in busy areas.

Production Details

Kindly Provided

  • Crew
  • Equipment
  • Location Scouting
  • Locations
  • Car Prep and Logistics
  • On-site Production

Credits

Photographers: Alex Bernstein

Editorial: Redwood

Location

New York City

Case Study

Case Studies

Shooting 3x Range Rover and Jaguar vehicles “road trip” style across Washington state to capture various locations from downtown in Seattle to snowy mountains at Mt. Baker . Vehicles were driven by car prep and production. Since the I-Pace is an electric vehicle it was important to properly calculate mileage, car charge, as well as take into account the types of roads and elevation, and finding charging stations along the way.

Production Details

Kindly Provided

  • Crew
  • Equipment
  • Location Scouting
  • Locations
  • Styling
  • Travel Bookings
  • Casting
  • Car Prep and Logistics
  • On-site Production

Credits

Photographers: Alex Bernstein

Agency: Spark44

Location

Seattle and surrounding areas

Case Study

Case Studies

Shooting one of the biggest names in rap music Lil Wayne for just a few hours, Ramona had a very clear vision of how she wanted to work. While ensuring we met the creative and talent needs, we secured the right location and best vendors in town to deliver. Shooting in Miami with crew and vendors who have such a can-do attitude is always such a pleasure.

Production Details

Kindly Provided

  • Studio and talent space
  • Crew
  • On-site production

Credits

Photographer: Ramona Rosales

Client: Universal Music

Location

Miami, FL

Case Study

Case Studies

WSJ Mag asked Kindly to represent them on set for their March Men’s 2020 cover story with superstar A$AP Rocky and renowned photographer Juergen Teller in Chinatown. One of our most challenging and fun shoots to date, setting up a basecamp and shooting run’n’gun in NYC with a well-known face presented it’s challenges but Jergen successfully shot A$AP at five interior and multiple exterior locations with little to no disturbance in just a couple of hours.

Production Details

Kindly Provided

  • Location scouting
  • Permitting
  • Basecamp
  • On-site production and logistics

Credits

Photographer: Juergen Teller

Client: WSJ Mag

Location

Chinatown, New York City

Case Study

Case Studies

Casting a diverse yet relatable range of talent was a high priority for our client. We successfully cast a combination of real Uber drivers and talent with Cast Partner in NYC. Also imperative to the creative were locations that did not feel like New York City but were indistinct enough to feel like almost anywhere in the States – we secured a combination of rich textured backgrounds with enough natural light to shoot with no lighting/grip in November in less photographed areas of Brooklyn.

Production Details

Kindly Provided

  • Location scouting and permits
  • Casting
  • Local crew and artist sourcing
  • On-site production
  • Cast background checks
  • Picture cars

Credits

Photographer: Yann Stofer

Creative Agency: Wieden + Kennedy

Client: Uber

Location

Brooklyn, NYC

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