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Case Study

WSJ Magazine

WSJ Magazine asked Kindly to partner with them for their 2019 Market Report fashion story shot on multiple streets in Manhattan with Irish photographer Daragh Soden off-the-back of his Red Hook Labs presentation. It was important to stick to the tight editorial budget, find a basecamp that could house wardrobe close to our locations in mid Manhattan and implement effective communication so that the crew could get acquainted and work quickly to shoot all of the looks required within just a 10 hour day.

Production Details

Kindly Provided

  • Equipment sourcing
  • Location scouting
  • Permitting
  • Basecamp
  • On-site production and logistics


Photographer: Daragh Soden @daraghsoden

Client: WSJ. The Wall Street Journal Magazine


Manhattan, New York City

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