Uber Safety Campaign

Casting a diverse yet relatable range of talent was a high priority for our client. We successfully cast a combination of real Uber drivers and talent with Cast Partner in NYC. Also imperative to the creative were locations that did not feel like New York City but were indistinct enough to feel like almost anywhere in the States – we secured a combination of rich textured backgrounds with enough natural light to shoot with no lighting/grip in November in less photographed areas of Brooklyn.