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Case Study

Toyota Mirai

Kindly partnered with German photographer duo BAM to create ads for Toyota’s new environmentally-friendly vehicle Mirai. Kindly and BAM were tasked with capturing various elements to be composited in post production which led to long days of being at location before sunrise and shooting into the evening. But it was totally worth it being that this was the first time the photographers were in LA (and we were seeing the city through their eyes!) and after seeing the beautiful final images!

Production Details

Kindly Provided

  • Stills crew
  • Equipment sourcing
  • Rig
  • Location scouting
  • Permitting and highway patrol
  • Set dressing – including road lines, wet down
  • On-site production


Photographers: BAM

Client/Agency: Saatchi & Saatchi/Toyota


Los Angeles, CA

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